Source: Unsplash | Toa Heftiba
A product will not live and die based on how well it is launched, but this is a golden opportunity to take your new product to the market and drive sales hard. A failed product launch can do damage to the reputation of your company and the success of the product itself, so it makes sense to plan and prepare well for the big launch. To help you ensure that your new product hits the ground running, here are some tips which you may find helpful.
Tested to Perfection
Testing your product and every component inside it should be done repeatedly until you are 100% sure that it is perfect. If you invest time and money into the production of a product and then the launch of it, only to find that the product has issues, you will have wasted it all and you will be back to the drawing board. Let’s assume that you have created a high tech pipe heating element, you must invite people to test the product for you, test all of its components in factories and ensure that this product is fit for purpose, otherwise you could be selling a product which is potentially dangerous.
Identifying the Market
You need to identify who you are going to be launching this product to in order to get the best uplift in sales. Take a product like these scales for example… https://www.johnsonscale.com/product-category/scales-balances/, there is a very specific market where these need to be launched in order for them to sell, these aren’t products bought by the average consumer so you need to know who will be buying the products and how then you can approach targeting them.
Once you have identified your market you need to understand how best to launch the product directly to them. The best course of action here is to use a digital marketing agency such as Ignite Digital who specialize in marketing new products to the right customer. This is going to be key to getting the best traction from your launch.
There is little point investing big money in the research, manufacturing and testing of your product, and then shirking on the cash when it comes to the launch. This is your chance to really show the world what you have created and it is going to be important that you have a bold budget with which to do it. Your launch should pack a real punch, be sure to commit as much money to it as you can.
Don’t forget to align your customer service ahead of the launch, how easily can customers buy the product? Who do they speak to if there is an issue? Make sure that you are thinking about the service side of things just as much as the product itself. Great service can turn this launch into an opportunity to further increase your reputation, don’t let it slip by.