The Importance of Organic Search For Your Business

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Whether you are operating an online or offline business it is vital that you invest time and money into a strong search engine optimization campaign. Amongst the wide range of benefits which this can offer a business, it can greatly increase the number of leads which you get from organic search. SEO has proven time and time again that it can deliver strong return on investment and if your company has not yet considered this move, it is about time that you did. Organic search queries can boost your business’ success, and here is why it is so important.

SEO Explained

If you aren’t familiar with what SEO is then this is the first place to start. In truth it is a very simple approach to helping your company rank higher on a search engine like Google for certain keywords. Consumers looking to find the best Strain Gauge Sensor for example, will search online and very rarely will they look beyond the 2nd page of the search results, if you aren’t first, you likely won’t be seen. If however you use SEO to rank higher for Strain Gauge Sensor keywords, you can count on more sales and leads from the searches.

Locality

The reason as to why this is so important for offline businesses as well as online businesses is that location specific searches are rising each year. When people are looking for services they will add ‘near me, close to me, in my area’ on their keyword searches, to find those in their own locality. If you have a dental practice for example and you can rank high for ‘the best cosmetic dentistry near me’ then you can count on more customers coming your way.

Branding

Organic search results are not just about bringing in sales directly, although this is of course a huge benefit which you can depend on, it is also about increasing visibility. Let’s assume that you have a warehouse with storage facilities, and you have customers who very often require such facilities, as they search online they will consistently see your company name popping on search engines. The customer will assume that you are highly rated because of your location in the search results, and even if they don’t use your service this time, the seed will have been planted so that they will come back in the future.

Rising Popularity

So we now know that organic searches can be turned into direct sales and used as a branding and growth opportunity, now let’s take a look at the most important piece of information surrounding organic search. Organic search actually accounts for 94% of all web traffic, that means that millions of people around the world are using organic search to find products, business and services, and if you are not in a position where you are marketing your business to this huge audience, you are undoubtedly missing out on the chance to bring in more customers and ultimately make more money.


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